Door to door canvassing is one of the most cost efficient ways for a charity to gets its message out to supporters and to sign up new players.
In the case of Sue Ryder and our Lottery, we employ a 3rd-party company to work for us and only pay them a commission if they successfully sign somebody up to our lottery. This means that we only pay for positive results, rather than expensive advertising campaigns where you have no guarantee you will get any new support.
We also have guarantees in our contract about the length of time a supporter will play our lottery to ensure we get the best value for money possible.